TY  - BOOK
AU  - Mitchell, Nancy
AU  - Moriarty, Sandra
AU  - Wells, William
TI  - Advertising & IMC: principles and practice
SN  - 9781292017396
U1  - 659.2 
PY  - 2014///
CY  - USA
PB  - Pearson
UR  - <WEB_URL_ROOT_PATH>/MNG06/Moriarty, Mitchell, Wells (2015) Advertising & IMC, 10th ed.pdf
ER  -