TY  - BOOK
AU  - Cateora, Philip
AU  - Ghauri, Pervez N.
TI  - International Marketing
SN  - 9780077122850
PY  - 2010///
CY  - UK
PB  - McGraw Hill
UR  - <WEB_URL_ROOT_PATH>/MNG06/Pervez N. Ghauri (2010) International Marketing.pdf
ER  -