TY  - BOOK
AU  - Hollensen, Svend
TI  - Global Marketing A Decision-Oriented Approach
SN  - 9780273726227
U1  - 658.8422 
PY  - 2011///
CY  - Italy
PB  - Pearson
UR  - <WEB_URL_ROOT_PATH>/MNG06/Svend Hollensen (2011) - Global Marketing 5th ed.pdf
ER  -