TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
TI  - Essentials of Services Marketing
SN  - 9781292089959
U1  - 658.84 
PY  - 2018///
CY  - Italy
PB  - Pearson
KW  - (MASB-3133) Services marketing
UR  - <WEB_URL_ROOT_PATH>/MNG06/Christopher Lovelock (2018) Essentials of Services Marketing 3rd edition.pdf
ER  -