TY  - BOOK
AU  - Godin, Seth
TI  - Purple cow: transform your business by being remarkable
SN  - 9780786544318
U1  - 658.8 
PY  - 2004///
CY  - New York
PB  - Penguin
KW  - (BIN1064) Global Citizenship
UR  - <WEB_URL_ROOT_PATH>/MNG06/Seth Godin (2004) Purple Cow transform your business by being remarkable.pdf
ER  -