TY  - BOOK
AU  - Prahalad, C.K.
TI  - The fortune at the bottom of the pyramid: eradicating poverty through profits
SN  - 9780131467507
U1  - 339.4609 
PY  - 2014///
CY  - USA
PB  - Wharton School Pub.
KW  - (BIN1064) Global Citizenship
UR  - <WEB_URL_ROOT_PATH>/MNG06/C.K.Prahalad (2014) The Fortune at the Bottom of the Pyramid.pdf
ER  -