Kotler, Philip <br/><br/>
THE NEW STRATEGIC BRAND MANAGEMENT 

 - 4th 
 - London  Kogan Page  2008 
<br/><br/><label>ISBN: </label>9780749450854 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(PGBM147) Managing Brands
<br/><br/><label>Dewey Class. No.: </label>658.8343