TY  - BOOK
AU  - Kotler, Philip
TI  - THE NEW STRATEGIC BRAND MANAGEMENT
SN  - 9780749450854
U1  - 658.8343 
PY  - 2008///
CY  - London
PB  - Kogan Page
KW  - (PGBM147) Managing Brands
UR  - <WEB_URL_ROOT_PATH>/MNG06/Philip Kotler The New Strategic Brand Management 4th ed...pdf
ER  -