TY  - BOOK
AU  - Bergh, Joeri Van den
TI  - How Cool Brands Stay Hot Branding to Generation Y
SN  - 9780749462505
PY  - 2011///
CY  - UK
PB  - Kogan Page
KW  - (PGBM147) Managing Brands
UR  - <WEB_URL_ROOT_PATH>/MNG06/Joeri Van den Bergh How Cool Brands Stay Hot_ Branding to Generation Y.pdf
ER  -