TY  - BOOK
AU  - Holt, Douglas
TI  - Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands
SN  - 9780199587407
PY  - 2010///
CY  - Great Britain
PB  - Oxford
KW  - (PGBM147) Managing Brands
UR  - <WEB_URL_ROOT_PATH>/MNG06/Douglas Holt Cultural Strategy Using Innovative Ideologies to Build Breakthrough Brands.pdf
ER  -