TY  - BOOK
AU  - William M. Pride, O.C. Ferrell
TI  - Marketing
SN  - 9781285858340
U1  - 658.8 
PY  - 2016///
CY  - USA
PB  - South-Western College Pub
KW  - (MASB2103)  Principles of Marketing
UR  - <WEB_URL_ROOT_PATH>/MNG06/Marketing 2016. by William M. Pride.pdf
ER  -