TY  - BOOK
AU  - John Egan
TI  - Marketing Communications
SN  - 9781446259030
U1  - 658.8 
PY  - 2015///
CY  - UK
PB  - Sage
KW  - (UGB372)  Marketing in a Digital World
KW  - (UGB267)  Integrated Marketing Communications
UR  - <WEB_URL_ROOT_PATH>/MNG06/Marketing Communications by John Egan.pdf
ER  -