Philip Kotler, Kevin Lane Keller <br/><br/>
Marketing Management 

 - 14th 
 - USA  Prentice Hall  2012 
<br/><br/><label>ISBN: </label>9780132102926 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB372)  Marketing in a Digital World
<br/><br/><label>Dewey Class. No.: </label>658.8