TY  - BOOK
AU  - Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski
TI  - The SAGE Handbook of Marketing Theory
SN  - 9781847875051
U1  - 658.800 
PY  - 2010///
CY  - Great Britain
PB  - Sage
KW  - (UGB366)  Critical and Emerging Themes in Marketing
KW  - (UGB367)  Branding and Reputation Management
UR  - <WEB_URL_ROOT_PATH>/MNG06/The SAGE Handbook of Marketing Theory by Pauline Maclaran, Michael Saren, Barbara Stern, Mark Tadajewski.pdf
ER  -