Michael Baker, Micahel Saren <br/><br/>
Marketing Theory: A Student Text 

 - 2nd 
 - Great Britain  Sage  2010 
<br/><br/><label>ISBN: </label>9781849204668 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB366)  Critical and Emerging Themes in Marketing<br/>(UGB367)  Branding and Reputation Management
<br/><br/><label>Dewey Class. No.: </label>658.80