TY  - BOOK
AU  - Michael Baker, Micahel Saren
TI  - Marketing Theory: A Student Text
SN  - 9781849204668
U1  - 658.80 
PY  - 2010///
CY  - Great Britain
PB  - Sage
KW  - (UGB366)  Critical and Emerging Themes in Marketing
KW  - (UGB367)  Branding and Reputation Management
UR  - <WEB_URL_ROOT_PATH>/MNG06/Marketing Theory A Student Text by Michael Baker, Michael Saren.pdf
ER  -