TY  - BOOK
AU  - Chris Bilton, Stephen Cummings
TI  - Creative Strategy: Reconnecting Business and Innovation
SN  - 9781405180191
U1  - 658.401 
PY  - 2010///
CY  - Great Britain
PB  - John Wiley & Sons
KW  - (UGB234)  Managing Entrepreneurship Innovation and Creativity
UR  - <WEB_URL_ROOT_PATH>/MNG06/Creative strategy  reconnecting business and innovation by Cummings, Stephen Bilton, Chris.pdf
ER  -