Philip Kotler, Kevin Lane Keller <br/><br/>
Framework for Marketing Management 

 - 6th 
 - USA  Pearson  2016 
<br/><br/><label>ISBN: </label>9780133871319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB266)  Marketing Management and Metrics
<br/><br/><label>Dewey Class. No.: </label>658.8