TY  - BOOK
AU  - Philip Kotler, Kevin Lane Keller
TI  - Framework for Marketing Management
SN  - 9780133871319
U1  - 658.8 
PY  - 2016///
CY  - USA
PB  - Pearson
KW  - (UGB266)  Marketing Management and Metrics
UR  - <WEB_URL_ROOT_PATH>/MNG06/Framework for Marketing Management by Philip Kotler Kevin Keller.pdf
ER  -