Valerie Zeithaml, Mary Jo Bitner, Dwayne Gremler <br/><br/>
Services Marketing Integrating Customer Focus Across the Firm 

 - 7th 
 - USA  McGraw-Hill Education  2018 
<br/><br/><label>ISBN: </label>9780078112102 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(MASB3133) Services Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8