TY  - BOOK
AU  - K. Douglas Hoffman, John E. G. Bateson
TI  - Services Marketing Concepts, Strategies, & Cases
SN  - 9781439039397
U1  - 658.8 
PY  - 2011///
CY  - USA
PB  - Cengage Learning
KW  - (MASB3133) Services Marketing
UR  - <WEB_URL_ROOT_PATH>/MNG06/Services Marketing Concepts, Strategies,  Cases, 4th Edition by K. Douglas Hoffman, John E.G. Bateson.pdf
ER  -