De Pelsmacker, Patric Geuens, Maggie Van Den Bergh, Joeri <br/><br/>
Marketing communications: a European perspective 

 - 2nd 
 - Gosport, UK  Financial Times Prentice Hall  2004 
<br/><br/><label>ISBN: </label>9780273685005 
<br/><br/><label>Dewey Class. No.: </label>658.802