B. Joseph Pine II James H. Gilmore <br/><br/>
Authenticity: What Consumers Really Want 

 - USA  Harvard Business School Press  2007 
<br/><br/><label>ISBN: </label>9781591391456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>HRM: Contemporary Issues (HRM2074-N )
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Product management<br/>Consumer behavior<br/>Consumers' preferences<br/>Nonfiction<br/>Business<br/>Psychology<br/>Philosophy<br/>Design
<br/><br/><label>Dewey Class. No.: </label>658.8'34