TY  - BOOK
AU  - B. Joseph Pine II
AU  - James H. Gilmore
TI  - Authenticity: What Consumers Really Want
SN  - 9781591391456
U1  - 658.8'34 
PY  - 2007///
CY  - USA
PB  - Harvard Business School Press
KW  - HRM: Contemporary Issues (HRM2074-N )
KW  - Product management
KW  - Consumer behavior
KW  - Consumers' preferences
KW  - Nonfiction
KW  - Business
KW  - Psychology
KW  - Philosophy
KW  - Design
ER  -