TY  - BOOK
AU  - McDaniel, C and Gates
AU  - C. McDaniel, Roger Gates
TI  - Marketing Research
SN  - 9781118808849
U1  - 658.83 
PY  - 2015///
PB  - Wiley
KW  - (UGB368)  Marketing Research in Practice
UR  - <WEB_URL_ROOT_PATH>/MNG06/Marketing research by Carl D. McDaniel Roger H. Gates.pdf
ER  -