Paul Baines Sophie Whitehouse Sara Rosengren Paolo Antonetti <br/><br/>
lFundamentals of Marketing 

 - 2nd 
 - UK  Oxford University Press  2021 
<br/><br/><label>ISBN: </label>9780198829256 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(MGT-103) Understanding Markets and Marketing
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8