TY  - BOOK
AU  - Paul Baines
AU  - Sophie Whitehouse
AU  - Sara Rosengren
AU  - Paolo Antonetti
TI  - lFundamentals of Marketing
SN  - 9780198829256
U1  - 658.8 
PY  - 2021///
CY  - UK
PB  - Oxford University Press
KW  - (MGT-103) Understanding Markets and Marketing
KW  - Marketing
ER  -