TY  - BOOK
AU  - Philip Kotler
AU  - Gary M. Armstrong
AU  - Marc Oliver Opresnik
TI  - Marketing: An Introduction
SN  - 9781292294865
U1  - 658.8 
PY  - 2020///
CY  - United Kingdom
PB  - Pearson Education Limited
KW  - (MGT-103) Understanding Markets and Marketing
KW  - Marketing
KW  - Textbooks
KW  - Management
KW  - Business
ER  -