TY  - BOOK
AU  - Philip Kotler
AU  - Gary M. Armstrong
AU  - Lloyd C Harris
AU  - Hongwei He
TI  - Principles of Marketing
SN  - 9781292269566
U1  - 658.8 
PY  - 2020///
CY  - Hoboken, NJ
PB  - Pearson Education Limited
KW  - (MGT-103) Understanding Markets and Marketing
KW  - Marketing
KW  - Textbooks
KW  - Business
ER  -