TY  - BOOK
AU  - Marti Barletta
TI  - Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
SN  - 9781419520198
U1  - 658.8'04 
PY  - 2006///
CY  - USA
PB  - Dearborn Trade Publishing
KW  - HRM: Contemporary Issues (HRM2074-N)
KW  - Marketing
KW  - Women consumers
KW  - Business
KW  - Nonfiction
ER  -