Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler <br/><br/>
Services Marketing. Integrating Customer Focus Across the Firm 

 - 3rd 
 -  McGraw-Hill Education  2016 
<br/><br/><label>ISBN: </label>9780077169312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(MASB-3133) Services marketing
<br/><br/><label>Dewey Class. No.: </label>658.8