TY  - BOOK
AU  - Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler
TI  - Services Marketing. Integrating Customer Focus Across the Firm
SN  - 9780077169312
U1  - 658.8 
PY  - 2016///
PB  - McGraw-Hill Education
KW  - (MASB-3133) Services marketing
UR  - <WEB_URL_ROOT_PATH>/MNG06/Services Marketing Integrating Customer Focus Across the Firm by Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.pdf
ER  -