George E. Belch, Michael A. Belch <br/><br/>
Advertising and promotion : an integrated marketing communications perspective 

 - 9th 
 - NY  McGraw-Hill Irwin  2012 
<br/><br/><label>ISBN: </label>9780073404868 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB362)  Global Entrepreneurship and Innovation<br/>(UGB-267) Integrated marketing communications
<br/><br/><label>Dewey Class. No.: </label>659.1