TY  - BOOK
AU  - George E. Belch, Michael A. Belch
TI  - Advertising and promotion : an integrated marketing communications perspective
SN  - 9780073404868
U1  - 659.1 
PY  - 2012///
CY  - NY
PB  - McGraw-Hill Irwin
KW  - (UGB362)  Global Entrepreneurship and Innovation
KW  - (UGB-267) Integrated marketing communications
UR  - <WEB_URL_ROOT_PATH>/MNG06/Advertising and Promotion An Integrated Marketing Communications Perspective by George E. Belch, Michael A. Belch.pdf
ER  -