Kotler, Philip, author Keller, Kevin Lane <br/><br/>
Marketing Management 

 - 3rd 
 - Italy  Pearson  2016 
<br/><br/><label>ISBN: </label>9781292106083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB266)  Marketing Management and Metrics<br/>(UGB372)  Marketing in a Digital World
<br/><br/><label>Dewey Class. No.: </label>658.8