TY  - BOOK
AU  - Kotler, Philip, author Keller, Kevin Lane
TI  - Marketing Management
SN  - 9781292106083
U1  - 658.8 
PY  - 2016///
CY  - Italy
PB  - Pearson
KW  - (UGB266)  Marketing Management and Metrics
KW  - (UGB372)  Marketing in a Digital World
UR  - <WEB_URL_ROOT_PATH>/MNG06/Marketing Management by Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, MTorben Hansen.pdf
ER  -