Philip Kotler Kevin Lane Keller <br/><br/>
A Framework for Marketing Management 

 - 6th 
 - Harlow, England  Pearson Education Limited  2016 
<br/><br/><label>ISBN: </label>9781292093147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>(UGB266)  Marketing Management and Metrics
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Business<br/>Nonfiction<br/>Textbooks<br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8