TY  - BOOK
AU  - Philip Kotler
AU  - Kevin Lane Keller
TI  - A Framework for Marketing Management
SN  - 9781292093147
U1  - 658.8 
PY  - 2016///
CY  - Harlow, England
PB  - Pearson Education Limited
KW  - (UGB266)  Marketing Management and Metrics
KW  - Business
KW  - Nonfiction
KW  - Textbooks
KW  - Management
KW  - Marketing
ER  -