Jobber, David <br/><br/>
Principles And Practice Of Marketing 

 - 3rd 
 - Madrid  McGraw-Hill Publishing Company  2001 
<br/><br/><label>ISBN: </label>9780077096137 
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Business<br/>Nonfiction
<br/><br/><label>Dewey Class. No.: </label>658.8