Gary Armstrong, Philip T. Kotler <br/><br/>
Marketing: an introduction 

 - 9th 
 - Upper Saddle River, NJ  Pearson Prentice Hall  2009 
 - xxxiii, 502, [118] p. : col. ill. ; ; 28 cm. 
<br/><br/><label>ISBN: </label>9780135153109 
<br/><br/><label>Dewey Class. No.: </label>658.8