Treacy, Michael <br/><br/>
The discipline of market leaders : choose your customers, narrow your focus, dominate your market 

 - Reading, Mass.  Addison-Wesley Pub. Co.  1995 
 - xvi, 208 p. ; ; 24 cm. 
<br/><br/> Ch. 1. How to Fail in Business Without Even Trying --Ch. 2. The New Rules of Competition -- Ch. 3. The Winner's Choice -- Ch. 4. The Discipline of Operational Excellence -- Ch. 5. One Company's Experience - AT&T's Universal Card -- Ch. 6. The Discipline of Product Leaders -- Ch. 7. One Company's Experience - Intel Corporation -- Ch. 8. The Discipline of Customer Intimacy -- Ch. 9. One Company's Experience - Airborne Express -- Ch. 10. Setting Your Value Discipline Agenda -- Ch. 11. Creating the Cult of the Customer -- Ch. 12. Sustaining the Lead.   Includes index. 
<br/><br/><label>ISBN: </label>9780201406481 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition<br/>Customer services<br/>Market Segmentation<br/>Quality of products
<br/><br/><label>Dewey Class. No.: </label>658.8