The discipline of market leaders : choose your customers, narrow your focus, dominate your market - Treacy, Michael (Reading, Mass. Addison-Wesley Pub. Co., 1995)
Ch. 1. How to Fail in Business Without Even Trying --Ch. 2. The New Rules of Competition -- Ch. 3. The Winner's Choice -- Ch. 4. The Discipline of Operational Excellence -- Ch. 5. One Company's Experience - AT&T's Universal Card -- Ch. 6. The Discipline of Product Leaders -- Ch. 7. One Company's Experience - Intel Corporation -- Ch. 8. The Discipline of Customer Intimacy -- Ch. 9. One Company's Experience - Airborne Express -- Ch. 10. Setting Your Value Discipline Agenda -- Ch. 11. Creating the Cult of the Customer -- Ch. 12. Sustaining the Lead.
Includes index.
Keywords: Competition; Customer services; Market Segmentation; Quality of products