TY  - BOOK
AU  - Rackham, Neil
TI  - Getting partnering right : how market leaders are creating long-term competitive advantage
SN  - 9780070517820
U1  - 658.044 
PY  - 1996///
CY  - New York
PB  - McGraw Hill
KW  - Competition
KW  - Interorganizational relations
KW  - Partnership
KW  - Strategic Alliances (Business)
ER  -