McDonald, Malcolm <br/><br/>
Marketing plans : how to prepare them, how to use them 

 - 4th 
 - Oxford  Butterworth-Heinemann  1999 
 - xviii, 578 p. ; ; 25 cm. 
 - Marketing series .
<br/><br/> Accompanying material: Tutor resource pack, 2nd ed., 2 computer disks (3 1/2 in.) 
<br/><br/><label>ISBN: </label>9780750645140 
<br/><br/><label>Dewey Class. No.: </label>658.802