TY  - BOOK
AU  - McDonald, Malcolm
TI  - Marketing plans : how to prepare them, how to use them
SN  - 9780750645140
U1  - 658.802 
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
N1  - Accompanying material: Tutor resource pack, 2nd ed., 2 computer disks (3 1/2 in.)
ER  -