Longinoti-Buitoni, G. Luigi, <br/><br/>
Selling dreams: How to make any product irresistible 

 -  Simon & Schuster 
<br/><br/> Age Group: Adult 
<br/><br/><label>ISBN: </label>9780684850191 
<br/><br/><label>Dewey Class. No.: </label>658.85