Burnett, John, 1944- <br/><br/>
Introduction to marketing communication : an integrated approach 

 -  Prentice Hall  c1998 
 - 1 v. (various pagings) : ill. (some col.) ; ; 27 cm. 
<br/><br/> Age Group: Adult   Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132690850 
<br/><br/><label>Dewey Class. No.: </label>658.8