Feig, Barry <br/><br/>
Winning marketing strategies 

 - Paramus, NJ  Prentice Hall  1999 
 - xviii, 382 p. : ill., facsims. ; ; 24 cm. 
<br/><br/> Age Group: Adult   Includes index. 
<br/><br/><label>ISBN: </label>9780136449072 
<br/><br/><label>Dewey Class. No.: </label>658.8`02