Hallberg, Garth <br/><br/>
All consumers are not created equal : the differential marketing strategy for brand loyalty and profits 

 - New York  John Wiley & Sons  1995 
 - xiv, 320 p. : ill. ; ; 25 cm. 
<br/><br/><label>ISBN: </label>9780471120049 
<br/><br/><label>Dewey Class. No.: </label>658.8`4