Lehmann, Donald R <br/><br/>
Product Management 

 - 4th 
 - Boston  McGraw Hill  2005 
 - xvi, 494 p. : ill. ; ; 24 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Age Group: Adult   Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780072865981 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.562